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COVID-19 and Post-Pandemic
COVID-19 and Post-Pandemic It has been about a year since the COVID-19 pandemic started influencing almost every aspect of our lives. It...
Heesang Yoo
Jan 13, 20213 min read
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Korea's Anti-bribery Law and Media
It was about a month ago that I had a small talk with an industry veteran residing in Europe. One of the topics was the treatment of...
Heesang Yoo
Dec 16, 20204 min read
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Too Many and All Centrally Located!
Korea’s total population is a little over 50 million, and about half of them live in the greater Seoul area, which includes Seoul and...
Heesang Yoo
Dec 9, 20204 min read
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Myths and Reality
Korean journalists and media are somewhat mysterious to multinational PR and marcom executives. Korea has some unique areas that may make...
Heesang Yoo
Dec 1, 20204 min read
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My Way
There has been a movement to ban bosses from sending KakaoTalk messages after work, although a ban hasn’t yet materialized. It sounds...
Heesang Yoo
Nov 24, 20203 min read
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